Marketing, GTM, engineering and creative

AI-native, systems-first growth.

Growth, GTM, brand, and the engineering underneath it. Built by Kate Kruger.

Where the two halves meet.

I write the plan, then build the thing that runs it.

The short version

About Kate Kruger

I started Paige in 2022 and grew it to twenty plus concurrent clients across finance, manufacturing, logistics and tech. Then I went in-house, twice as the first marketer, and both times I ended up building the software underneath.

Services

Growth engineering
GTM infra
Lifecycle and RevOps
Event & experiential
Brand
Demand generation
Agent workflows & evals

Growth engineering

The strategy leaves as working software.

I connect customer signal, CRM data, creative and channel performance, then build the workflow that keeps them connected.

Revenue operations

From the pitch to the plumbing.

From positioning and launch plans to lifecycle, sales enablement and agent-assisted production: the work leaves as something teams can run.

Ways to work

Hourly consulting, scoped builds, and implementation across marketing, revenue operations, GTM and brand.

Built with Kate

Marketing operations, CRM and lifecycle design, documented.
Outbound infrastructure: ICP, enrichment, scoring, routing.
Demand generation, paid social and paid search, tied to revenue.
Marketing analytics and attribution, instrumented in the product.
Marketing and GTM asset creation.
Brand systems and marketing site builds.
Partnerships, field marketing and events with a follow-up owner.
AI agent workflows wired into the GTM stack.
Generative engine optimization with technical SEO.
Pricing, packaging and marketing unit economics, owned.

Without the system

Two CRMs and a spreadsheet arbitrating between them.
The 3 logo and hunch ICP.
Paid works until you look at what it costs to close.
Three tools, three numbers, one meeting.
Six versions of the deck, none of them current.
A brand that only lives in Figma.
Leads nobody follows up on.
An AI strategy that is three tool subscriptions.
Traffic that doesn't convert.
A CAC no one knows.

Let’s scope

Stuff I've built.

Built for my own work, then cleaned up enough to hand over. All of it running.

01 / Event governance
segment-mcp
See where events flow, and where governance stops.
Read only / Python
02 / Evidence first
gtm-superconnector
Research and reconcile before anything writes back.
Preview first / MCP
03 / Launch readiness
campaign-preflight
Missing evidence becomes a stop condition.
No sends / CLI + MCP
04 / Revenue model
pipeline-waterfall
Every pipeline movement reconciles, or fails visibly.
dbt package / tested
05 / Agent accountability
agent-audit
Evidence for every decision, tool call, and handoff before agents act.
OpenTelemetry / Python
07 / Workflow control
n8n-operator
Safely operate approved n8n workflows through governed control planes.
Guarded writes / MCP
08 / Field guide
awesome-gtm-engineering
A curated field guide to revenue systems built with code, data, signals, and agents.
Curated / Python
09 / Outbound operations
instantly-mcp
Operate campaigns, leads, and sender health with confirmation and volume caps.
Confirm writes / Python
10 / Video workflow
descript-studio
A brand-aware production workspace for structured edits and repeatable exports.
12 skills / TypeScript
11 / Sender protection
deliverability-guard
Throttle or pause outbound before a sending domain burns.
Circuit breaker / Python
12 / Print preflight
cmyk-print-converter
Convert RGB artwork to press-ready CMYK with explicit preflight checks.
Local processing / Python